Let's know what is
Just Breathe
Why Just Breathe &
why now.
We Realized basic necessity of Human that is Breathing has become so difficult. Quality of water can be judged by look of it , however it cannot happen with Air And Hence, Air Quality and its importance has taken a back seat rather, the last one.
Air Conditioning disease and Air Borne disease such as headache, nausea, dry skin, sore throat, skin rashes, asthma, seasonal allergies, respiratory illness, and various other Viral and bacterial diseases transmission are the result for Poor Indoor Air Quality and cost of being Ignorant towards this aspect.
In India itself 1.7 million people died due to Air Pollution in 2019. As many as 84% of Indians LIVE IN AREAS THAT EXCEED THE COUNTRY’ OWN AIR QUALITY STANDARD. Additional shocking insight that “Indoor air can be anywhere from 7 times to 10 times as polluted as outdoor air”
And that’s’ triggers our thought process and became the stepping stone of formation of “Be In Nature“.
Be In Nature Journey began with a persistent determination to make the solution Natural and Sustainable.
When plastic was invented, it was claimed to be the next biggest invention after the wheel. And now it is one of the biggest cause of harm to this planet we live in! What we have learnt and what every entrepreneur and enterprise should learn is that whenever you create something, keep the bigger picture in mind. If your products are not sustainable, they are going to do more harm than benefit.
Our solutions have gone through many layers of research and we keep sustainability at the heart of everything we do. We have always known the benefits of being in nature.
Be In Nature Air Purifying Solution “Just Breathe ” is India’ Patented Air Purifying Solution which is “Perfected by Nature” to enhance the Indoor Air Quality and provide you with healthy and purified Indoor Air.
Helps to make your indoor healthier with every passing Day, without using any plastic or fiberglass HEPA FILTERS and Saving the Mother Nature from the further degradation because of plastic disposal turning into landfills and toxic trash heaps and periodic replacement of most conventional air purifiers filters, adds to the carbon footprint too.
Meet the Team.
Nidhi Rana
Seems like these are written for me only, my personal experiences of seeing the pain of my Nani (Grandmother) going through asthma for 15 years.
Till she left us, we were all trying to give her best of medication so that she will get rid of that Pain.
Those attacks keep on coming and going years after years.
Those Pain of shortness of breath, taking care and carrying of Inhaler wherever she goes.
But by the time realisation happens that we were treating the Output, instead of the root cause. It's too late.
Second Terrible experience of seeing my Five Year old went through that severe pain was a trauma while we relocated to other city.
We, as anxious parent visited all major hospital and consulted numbers of doctors in span of 2 months. But was very disappointed by what I found and heard that, "He got severe Pollen Allergy and he will be fine as immunity increases" I asked myself are we waiting to get him immune to this Pollution? Is that his fault that his lungs are so Pure to bear this Impure Air?
And that's how I realised the COST OF IGNORANCE.
- Email:nidhi@justbeathe.in
Shashi Kumar
When I saw how disconnected to nature We were all becoming (including myself) due to this routine of a metropolitan life, I knew that we needed to bring about a change.
To remind people ofwhat was forgotten — the allure and more importantly, the benefits of simply being in nature.
Thus, the idea of Be In Nature was born.
We are an environmental company.
We are focused on making breathing easierfor everyone in indoor windowless offices while following sustainable and natural practices.
As a supply chain expert for over 18 years of my career,
I had started to understand how much of an importance was being placed into employee wellness across sectors.
And as a computer science graduate, my passion for building a product which involved the best of technology and a vision to reconnect people to nature helped me build Be In Nature.
More exciting innovations coming your way, stay tuned!
- Email:sk@justbreathe.in
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